The campaign features a 30-second PSA built around the organization’s new tagline and rallying cry “Make it stop. For life.” The campaign also includes print, out of home, radio and online.Crohn’s and Colitis Canada has undertaken its biggest awareness campaign to date with the help of Brees Communications.
Launched to coincide with November’s Crohn’s and Colitis Awareness Month, the campaign is part of an initiative to raise $100 million over the next five years. Funds raised by the organization help improve life for anyone touched by Crohn’s and colitis, through research, development, care, support and education.
Initial numbers are in. And they’re record-breaking with awareness up 200% over last year and overwhelmingly positive support from within the Crohn’s and colitis community.